There are many different factors that may have an impact on the way that you look online. When you have good content appearing in search results for your name or brand name, it helps you build a positive reputation. If, however, there is bad content, it will cause a bad reputation online for your brand. Reviews are a vital part of your online reputation as bad ones can severely hurt your brand. JW Maxx Solutions says that you must pay attention to and respond to such reviews for a number of reasons including the following. Consumers pay attention to reviews: When a consumer wants to see if they should buy a product or pay for a service, they do their research first by heading to the Internet to see what others think. Reviews are a form of research and the results will determine if they want to pursue a brand or if a bad reputation online for the brand will make the consumer turn away. Unhappy customers are more likely to review: When a customer is unhappy, they are often fueled by tha
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