JW Maxx Solutions Offers Tips for Online Crisis Management through Twitter

JW Maxx Solutions knows that since Twitter operates much differently than Facebook, it is important to know how to properly respond in the event of an online crisis stemming from Twitter.

If you currently do not have a Twitter account, you should assess if it is appropriately needed for managing a crisis conversation. Establishing a separate Twitter for communicating corporate messaging is important if you want to successfully manage a crisis in 140 characters or less.

The headline is important when responding to an online crisis via Twitter. It needs to be balanced and comprehensive because you are limited to 140 characters, and many sites simply auto populate the attention grabbing headline leaving the impression it can be viewed out of context.

Since content is limited on Twitter, online video in crisis management has become an important way of getting your responses across with full, accurate information.

Last but not least, JW Maxx Solutions recommends you stay aware of duplicate accounts made with your company’s name. Do a search and make sure that your brand name is safe and not in the hands of someone intending on creating social chaos. Twitter has a policy for reclaiming inappropriate accounts.